Microsoft Corp.’s Xbox 360 has teamed up with Boys & Girls Clubs of America (BGCA) to commemorate the inaugural National Family Fitness Day on May 12. This exciting event aims to promote healthy and active lifestyles for children and families, emphasizing the amalgamation of technology and physical fitness.
The central fitness activity of the day will revolve around playing “DanceDanceRevolution UNIVERSE 2” on Xbox 360, providing an interactive and enjoyable way for families to exercise together. To kickstart the event and encourage family participation, supermodel and health enthusiast Christie Brinkley, alongside health expert and physician Dr. Carlon Colker, will initiate the activities at the Children’s Aid Society’s Dunlevy Milbank Center Boys & Girls Club in New York.
On National Family Fitness Day, select Boys & Girls Clubs across the nation will engage in the after-school event by playing “DanceDanceRevolution UNIVERSE 2” on Xbox 360. This activity, combined with healthy tips offered by Dr. Colker, will exemplify how families can come together, enjoy quality time, and exercise in a fun and interactive manner. Additionally, a fun and collaborative competition among participating Boys & Girls Clubs will strive to achieve the collective goal of 500 participants and burning a remarkable 18,000 calories while engaging with “DanceDanceRevolution” on Xbox 360. Boys & Girls Clubs in major cities such as Boston, Chicago, Dallas, Denver, Detroit, Las Vegas, Los Angeles, Miami, New York, and Seattle will all join this movement.
Roxanne Spillett, President, and CEO of BGCA, expressed pride in the partnership with Xbox 360 for National Family Fitness Day, emphasizing that getting fit can be enjoyable. She highlighted that active games like “DanceDanceRevolution” on Xbox 360 not only motivate kids to stay in shape but also facilitate family bonding and enhance Triple Play, BGCA’s existing health and wellness program.
Jeff Bell, Corporate Vice President of Global Marketing for the Interactive Entertainment Business at Microsoft, emphasized that National Family Fitness Day promotes an active and healthy lifestyle. Playing “DanceDanceRevolution” on Xbox 360 is just one of the many ways families can get off the couch and have fun together.
Christie Brinkley emphasized the significance of keeping her children active and healthy as a top priority. She conveyed her excitement in finding exciting and innovative ways to keep her family moving, acknowledging the enjoyable and fitness-oriented aspect of games like “DanceDanceRevolution” on Xbox 360.
Dr. Carlon Colker, renowned for training top-tier professional athletes, recognized the health benefits that “DanceDanceRevolution” on Xbox 360 can offer. In addition to this, he provided essential health tips for families, promoting healthy shopping, community involvement, activity tracking, and maintaining a structured bedtime for children. These tips aim to empower families to embrace healthier habits and lead active lifestyles.
